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Platinum Blond Hair Salon Requests Skyrocket Thanks to ‘Barbie’ Movie

Greta Gerwig’s “Barbie” is a success at the box office and beyond, spawning fashion and beauty trends inspired by Mattel’s popular doll. Platinum blond hair is just the latest example of the film’s reach, with TikTok and the wellness marketplace Fresha reporting a bump in searches and salon requests for the striking shade. A month before the premiere of “Barbie,” Fresha saw a major uptick in the popularity of beauty services like pink manicures and platinum blonde hair dye. The platform recorded a 508 percent year-over-year increase in the number of Barbie-inspired services offered by salons, while requests for these services saw an 83 percent increase year-over-year. Related Articles Culture News A Guide to Barbie’s Numerous Professions: See the Doll’s Stints as President, Astronaut and Fashion Trend Forecaster Culture News HGTV’s ‘Barbie Dreamhouse Challenge’ Show: How to Watch, Judges, Host and More Barbie herself wasn’t always a platinum blond. The first iteration of the doll, which came out in 1959, had strawberry-blond hair, but by the ’60s, models like Twist and Turn Barbie tried out platinum blond tresses. Once the ’80s rolled around, most Barbies came with flowing ashy manes and today, many of them still feature platinum hair. Margot Robbie’s Barbie is also a platinum blonde, matching with her

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