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I Ditched Heavy Foundations for the Radiance-Boosting E.l.f. Halo Glow Liquid Filter — Here’s Why It’s Worth the Hype

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. It’s rare for a product to come around and completely shift its cosmetic category — and millions of makeup routines. The viral E.l.f. Halo Glow Liquid Filter did just that, as it’s not quite a foundation, nor a liquid highlighter, but a Goldilocks multi-purpose product that functions as a complexion-smoother and radiance-enhancer all in one. For years its been the talk of the town on TikTok, with hundreds of millions of views and searches, so I Prime ordered it at the height of the hype to test out whether or not it was worth the buy. In all honesty, I was initially confused on the intended use of the product, so here’s some clarity off the bat: E.l.f. Cosmetics defines the Halo Glow Liquid Filter as a “makeup-skincare hybrid” and a “complexion glow booster for a glowing, soft-focus look.” It’s designed to provide a “social filter effect IRL” as an all-over face product powered by hydrating hyaluronic acid and squalane. While it appears and applies like a foundation, it delivers much lighter coverage that’s blended with finely-milled shimmer, and can

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