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How Millennials and Gen Z Are Rebranding Consumer Behaviors

In this episode of WWD Voices, Courtney Alev, consumer financial advocate at Credit Karma, chats with WWD’s Alexandra Pastore, deputy editor of strategic content development, and Kanika Talwar, business reporter, to discuss the landscape of Millennials and Generation Z  shoppers. Alev spoke about shopping trends for the holiday season and looking ahead to 2025, how consumers are spending this year compared to last year and long-term spending implications. To listen to the episode, CLICK HERE. Taking a retrospective look at 2024, Alev spoke extensively about three major trends taking a foothold among consumers: doom spending/revenge shopping, holiday minimalism and intentional shopping and overconsumption/de-influencing.  Given the economic state of the world, the most recent U.S. presidential election, the cost of living, inflation and more, Alev wasn’t surprised that these shopping trends are on both extreme ends of the shopping spectrum.  While these trends are not entirely new concepts, Alev said that giving a name to these consumer behavior habits is indicative of how younger consumers are talking about their finances more openly among peers and on social media — and are using the trends to do so.

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