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From Fragrance Layering to Ozempic Everything — 9 Beauty and Wellness Trends to Look Out For in 2025

Beauty trends might seem fleeting (at least, when it comes to the strawberry/mob wife/latte makeup of it all) but often, years of buildup are the impetus for a breakthrough moment. Take K-beauty, for instance, which has oscillated in and out of mainstream attention in the U.S. over the last decade but is now having its biggest moment yet — and doesn’t look to be stopping anytime soon. Or Ozempic, the weight management medication which seemingly sprung into the public lexicon overnight and has since continued to rise and rise. Now brands like Kourtney Kardashian’s Lemme are even looking to make GLP-1’s like Ozempic accessible to the masses with ingestible formulas quite literally available for purchase at Ulta Beauty. Here, a rundown of the top nine beauty and wellness trends to look out for in 2025, from K-beauty to the evolution of Ozempic and beyond. 1. Fragrance Layering Comme des Garçons fragrances. Why wear one perfume when you can wear two? Such is the question facing fragrance fanatics everywhere — and for good reason. In 2024, the notion of “mood” fragrances went big — that is, selecting your scent based on your given “vibe” of the day. Next up for those looking to elevate

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