If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Pantone is ushering in the New Year with a color prediction that’s easy to get behind. The trend-forecasting color institute announced Thursday that Mocha Mousse is the shade to watch across fashion, beauty, and interiors in the year to come. Dubbing it an “aspirational” brown, Pantone remarked on the hue’s richness and innately comforting quality, likening it to chocolate and coffee. While deep chocolate brown has been a hero of 2024 color trends, Mocha Mousse is a less serious, more approachable evolution of fashion’s love affair with the neutral hue, marrying luxury with familiarity. It’s already been popping up in the beauty space. Think: winter nail polish trends like “chocolate milk” manicures, or the bronzed look of “latte makeup,” both seen on TikTok. The medium brown hue is easy to work into any wardrobe, providing a softer neutral base than black or dark brown, while still effortlessly mixing with other shades. And unlike darker colors, Mocha Mousse is seasonless. The color is just as appropriate in the warmer months as it is in winter, bringing to mind terracotta pottery or suede leather accessories.
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