Skip to main content

How Outcast Clothing Is Going Beyond Selling Bikinis on Instagram

In this episode of WWD Voices, host Arthur Zaczkiewicz interviews Lawrence Lees, cofounder of the Australian fashion brand Outcast Clothing — a name penned by Lees’ wife and cofounder, Paris Merchant. The fashion label initially launched in 2014 with bikinis sold on Instagram, and quickly added party, occasion and festival wear, and has now expanded into swimwear, casualwear, shoes, accessories, loungewear and lingerie. The brand, operating in Australia and the U.S. with a team in Los Angeles, curates clothing for versatile occasions — from beachwear to clubbing outfits. To listen to the podcast, click here. Lees talks about the obstacles of starting with limited funds and business acumen at a young age, stressing how these challenges played a role in their success. Social media remains a central marketing strategy, particularly leveraging the distinct styles of engagement on Instagram and TikTok. From Outcast Clothing’s current collection. For future plans, Lees highlights intentions to open physical stores in the U.S., expand Outcast’s presence deeper into the market and noted upcoming collaborations — potentially involving celebrities and other brands. The culture at Outcast is described as vibrant, creative and predominantly female-driven, with a corporate atmosphere that fosters freedom and creativity. In three words, Lees describes Outcast

Follow WWD on Twitter or become a fan on Facebook.



from WWDRecent Stories https://ift.tt/pIa7Zrt

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Michael Urie Is in His Dreamy Era

“It’s been a dreamy couple of years,” says Michael Urie on a Friday afternoon phone call, just hours before a performance of his latest Broadway show “Once Upon a Mattress” at the Hudson Theatre. These dreamy years have also been busy ones for the star, who rose to fame for his role as Marc St. James on the sitcom “Ugly Betty.” Now, Urie stars in the hit Apple TV dramedy “Shrinking” alongside Harrison Ford and Jason Segel — season two premieres Oct. 16. He has also taken the stage by storm over the past couple of years, starring in Broadway’s revival of “Spamalot” and now the revival of “Once Upon a Mattress,” which also had a stint at New York City Center in the winter. While both shows feature Urie in showstopping musical numbers, he never considered himself to be “very musical.”  Michael Urie in “Once Upon a Mattress.” “Doing a musical at all, it’s still a pinch me thing,” he says. “I fell in love with theater because of musicals…[but singing] didn’t come naturally to me.” ...
Post a Comment
Read more

Prince Harry Returns to London With His Signature Style for the Invictus Games Foundation 10th Anniversary

Prince Harry returned to London on Tuesday and Wednesday for events celebrating the 10th anniversary of The Invictus Games Foundation. The Duke of Sussex is the patron of the Invictus Games, a multisport event for wounded, injured and ill servicemen and women launched in March 2014. On Tuesday, Prince Harry was joined by journalist Louise Minchin, entrepreneur Sir Keith Mills and more for a panel conversation titled “Realizing a Global Community.” For the occasion, the British royal family member kept his business attire approachable, opting for a gray suit and white button-down shirt with the top few buttons undone. Louise Minchin and Prince Harry The Duke of Sussex’s conversation with panelists highlighted the global impact the Invictus Games have had since their inception 10 years ago. Prince Harry was also on hand for another event on Wednesday. Prince Harry The Duke of Sussex attended The Invictus Games Foundation 10th Anniversary Service at St. Paul’s Cathedral on Wednesday, ...
Post a Comment
Read more

Louise Redknapp wows fans with seductive lingerie snap

Louise Redknapp has wowed fans on social media. Credit: Getty The singer and songwriter has left fans gobsmacked with a gorgeous new snap that she posted to her social media. Taking to her Instagram account, Louise shared a striking photo with her nearly 700,000 followers that shows her modelling a set of barely there lingerie. Wearing a nudey peach lacy bra with a see-through mesh pair of matching briefs, the former Eternal singer lay on a hotel-style bed giving a sultry look to the camera. View this post on Instagram Saturday night out… just kidding I’m in my PJs 🤍 A post shared by Louise Redknapp (@louiseredknapp) on Nov 9, 2019 at 11:42am PST With muted smokey eye makeup and a subtle glow on her cheeks, the mum-of-two cut a seductive figure with her sultry getup. Joking in her caption that she was enjoying a night out earlier on in the weekend, the mum-of-two, who used to be married to former England footballer Jamie Redkn...
Post a Comment
Read more