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Beautyworld Middle East 2024 Shatters Attendance Records In Monumental Dubai Showcase

It was one for the record books. Beautyworld Middle East 2024 wrapped up with groundbreaking success, drawing an unprecedented 71,439 attendees from across the globe to the Dubai World Trade Centre from Oct. 28 to 30. This marked the largest turnout in the history of this esteemed international trade fair for the beauty and wellness industry. Organized by Messe Frankfurt Middle East, the 28th edition of this mega-event spread across 17 halls, affirming its status as the premier global platform for beauty professionals. Exhibitor participation soared with 2,000 global and regional showcases, reflecting a vibrant expansion of 10 percent in visitor numbers over the previous year. This surge underscores the eminent role of Beautyworld Middle East as a nexus for the rapidly growing beauty and wellness sectors within the region. The beauty and personal care market of the MENA area will reach $60 billion by 2025. This year’s event showcased top-notch innovations across various sectors including Fragrance, Cosmetics and Skincare, Beauty Tech, Personal Care and Hygiene, Hair, Nails, and Salon Supplies. The 2024 show was distinguished by an 8 percent growth in international visitorship from 164 countries — an addition of 8 countries from last year — highlighting its global appeal. Ravi Ramchandani, Show

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