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Here’s Why the Coach Brooklyn Bag Became One of the Hottest Designer Bags to Buy Now

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Those hungry for handbags are in for an exciting piece of news. According to the most recent Lyst Index report for 2024’s Q4, Coach’s Brooklyn Shoulder Bag, in all of its slouchy, hobo-style glory, is this quarter’s hottest product. The news goes in lockstep with the slouchy bag trend seen on runways and TikTok FYPs in the past year, and, per Lyst, an accompanying trend is the public’s obsession with all things bag charms. While searches for the Coach Brooklyn Bag spiked by 46 percent in Q4, searches for bag charms increased by 77 percent during the same time period. In other words, we’re all not only fascinated by the relaxed silhouette and quiet luxury colorways of the Brooklyn Bag but also constantly looking for ways to add personalized flair and flavor to it. Spring 2025’s suede bag trend promises to keep the Coach Brooklyn Bag in the spotlight, but it’s vital to take a trip down memory lane and acknowledge just when the hype surrounding this hot ticket item originated. The Brooklyn Bag burst onto the scene when it was seen on

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