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Neutrogena Kickstarts 2025 With Tate McRae Ambassadorship

Merely weeks into Andrew Stanleick’s tenure at Kenvue, his vision for Neutrogena is coming into focus. Shortly after naming Dr. Muneeb Shah the brand’s global innovation partner late last year, the brand is padding out its roster of ambassadors with Tate McRae, who will front Neutrogena’s Hydro Boost franchise in a campaign. Stanleick, who assumed the role of president of skin health and beauty for North America, Europe, Middle East and Africa at Kenvue in November, said he’s been quick to bring the brand into its latest phase. “I’ve been in the job for eight weeks. I’ve gotten to look under the hood and the depth and breadth of the science, as well as the partnerships with doctors and health care professionals — there’s nothing like it, and it’s kind of the brand’s best kept secret,” said Stanleick, pointing to the fact that Kenvue has completed more than 188 clinicals in the division in the last year. In particular, Stanleick, who successfully harnessed the power of celebrity when he helmed Kylie Jenner and Kim Kardashian’s businesses at Coty Inc., felt it was time to bring in another ambassador to Neutrogena. “The Neutrogena campaigns have always caught my eye because of the top celebrity talent, which

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