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LoveShackFancy Just Teamed Up With Wet Brush and Goody on Under-$25 Hair Accessories That Look So Expensive

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. If you’re anything like us, you harbor a secret dream of living a life punctuated by pastel hues, daintiness in everything you do, and perpetual good hair days. Thanks to LoveShackFancy’s newest collaboration with the iconic hair companies Wet Brush and Goody, this dream will soon become your everyday reality. While LoveShack’s first-ever foray into the hair accessories category is a delightful surprise, it also reads as a natural continuation of the very kinds of femme-forward apparel styles (replete with bow details, ruffles, and floral flourishes) that the New York City–based brand is already recognized and loved for. The limited-edition collection — available now on the Target and LoveShackFancy sites, though many of its selections are selling out too quick for comfort — is a whirlwind of vintage floral prints and hair care must-haves. Comprised of a total of 35 items, it includes brushes, headbands, clips, bows, and heatless curlers that skip primary colors in favor of four of LoveShackFancy’s signature prints, which bear a flavor of Regency-era romanticism. The collaboration is more than just looks, though: After all, it’s still punctuated

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