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La Mer’s Latest Innovation — The Lip Treatment — Will Keep Your Pout Looking Plump Even in Cold, Dry Weather

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In the world of luxury beauty, La Mer is a go-to: beloved for its high-performance creams, serums, oils, and concentrates that have helped millions of people achieve brighter and more youthful complexions. Now, the cult-favorite brand that’s garnered millions of TikTok searches and seals of approval from leading dermatologists has blessed fans with its first-ever lipstick: The Lip Treatment, launched just last week and already promising to become a bestseller. Before this high achiever entered La Mer’s roster of offerings, its lip category consisted only of The Lip Balm, The Lip Polish, and The Lip Volumizer — all geared towards nourishing, restoring, and, in case of the latter, treating pouts to buildable color. The Lip Treatment effectively takes all of these effects and perfects them: helping replenish lips’ moisture barrier while keeping things looking plump and smooth. La Mer wasn’t playing games when it loaded its newest release with the most cutting-edge technology, including what it calls the “Continuous Melt” process: which is activated by your body’s natural temperature and gradually transfers ingredients to the lips, so that every contour and

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