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Vivienne Westwood to Make Middle East Runway Debut at Riyadh Fashion Week

RIYADH — Vivienne Westwood is bringing its rebellious spirit to the Middle East for the first time, opening Riyadh Fashion Week 2025 with a runway show on Oct. 16 that marks a significant cultural exchange between British fashion heritage and Saudi artisanship. The show, to be staged at a palm grove in Riyadh, a venue chosen to honor the palm tree’s status as a national symbol of life, resilience and prosperity, will present a capsule collection of embroidered gowns created in collaboration with Art of Heritage, a cultural institution dedicated to safeguarding Saudi Arabia’s legacy of craftsmanship. These exclusive pieces, embroidered by Saudi artisans, will be showcased alongside Vivienne Westwood’s spring 2026 collection and select archival looks. “This is the first time we are hosting a runway show in the Middle East, and we are delighted to have the opportunity to do this in Riyadh,” said Carlo D’Amario, chief executive officer of Vivienne Westwood. “We are working on a special collection of embroidered gowns, a result of the union of the expertise of our couture team and the craftsmanship of local artisans: a concrete way to promote local traditions through an international perspective.” D’Amario emphasized that the collaboration reflects the house’s “global-local” philosophy.

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