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The World’s First Trackable Suitcase From July Makes the AirTag a Nonessential for Your Next Trip

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Everyone has that one bad dream in which they fly halfway across the world, only to find that their luggage — their precious, pricey luggage — is nowhere to be found at baggage claim. Calling the airline is of no use. Tracking options are unavailable. All hope is lost. The “chasing your bags across an entire European city” narrative has also recently been popularized through the hit TV series “The Summer I Turned Pretty,” in which the protagonist Belly loses her Coach backpack, only to fight over it (and get it back) at a bustling, body-packed Parisian club. The beloved character recruits the powers of an Apple AirTag for the task at hand, but, had she been privy to the latest development from the travel brand July, she wouldn’t have to. This month, July released its smartest luggage yet: the first trackable suitcase of its kind that is capable of putting an end to airport drama (though the company hasn’t been able to solve annoying flight delays quite yet). Become the world’s most coordinated traveler with the world’s first trackable suitcase from July, which

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