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EXCLUSIVE: Chloé Bartoli’s Éterne Debuts Denim Collection

Chloé Bartoli is expanding her fashion brand Éterne with the introduction of her debut denim collection. The collection will feature an initial offering of three styles in two washes — all three styles will be available in light and medium indigo. “This is the first stage of a bigger category expansion we have planned for 2026,” Bartoli, founder and creative director of Éterne, told WWD via email. “Denim will keep growing with new styles and washes, and it reflects a bigger shift for us — we’ve evolved from a small basics brand into a full wardrobing destination, deepening existing categories and introducing entirely new ones.” Éterne’s new denim collection. NAJ JAMAI/ Courtesy of ÉTERNE Entering the denim category is a “natural extension of the Éterne wardrobe,” Bartoli said. “From the beginning, the brand has been about creating elevated everyday essentials — pieces that form the foundation of a woman’s closet. As the brand has evolved and our community has grown, denim became the missing piece that completes that wardrobe,” she said. A self-described “huge denim girl” herself, Bartoli worked with the Éterne team to craft the brand’s denim designs. “We took our time developing it because denim is incredibly personal and technical. It needed to

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