EXCLUSIVE: EltaMD Announces Its Most Innovative Sunscreen Yet — Promising to Not Only Calm but Correct Already-Existing Acne
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. If you’re not the owner of an EltaMD sunscreen — five of which sell every minute — then you’ve at least already seen it in the hands of your favorite celebrities, given the fact that everyone from Hailey Bieber and Drew Barrymore to Kendall Jenner and Sydney Sweeney have turned to EltaMD’s hero formulas like UV Clear and UV Daily in the past. Now, the circa-2007 brand (which really originated in 1800s rural Switzerland with a healing ointment, explaining EltaMD’s health-oriented ethos today) has released its most innovative product to date: the UV Clear Blemish-Prone & Oil Balancing Face Sunscreen, which is not only acne-safe but actively works to minimize blemishes, pore size, and skin’s oil production. While the new EltaMD UV Clear line extension can’t be shopped until April 13, you can already join the waitlist here. Courtesy EltaMD Sunscreens that don’t break you out are nothing new, and EltaMD’s own top-of-the-line UV Clear bestseller is joined by other brands’ non-comedogenic, lightweight, and sensitive skin–friendly innovations in this category. But sun creams that actually correct versus just prevent or calm acne? These

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