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Barbie to Host First ‘You Can Be Any Barbie’ Coachella Activation

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Barbie is heading to the desert. The flagship Mattel brand is debuting its first activation at the 2026 Coachella Valley Music and Arts Festival beginning Friday, with a new collection of official merchandise and an immersive experience. “Barbie has always stood for limitless potential, but she’s also a mindset, a vibe and a platform for self-expression,” Nathan Baynard, vice president and head of Barbie at Mattel, said in a statement. explore the brand at walmart Barbie’s ‘You Can Be Any Barbie’ at Coachella 2026 Courtesy of Barbie “With a legacy of inspiring generations, Barbie has never been defined by a single role or style, and neither are her fans. Coachella is one of the most powerful cultural stages for individuality and creativity, making it the perfect place to bring Barbie to life in a bold, immersive way. As we continue to evolve with our audience, we’re excited to invite a new generation to step into their own Barbie persona and celebrate who they are — because you can be any Barbie, entirely on your own terms.” The “You Can Be Any Barbie” activation will

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