Lucky Brand and Coca-Cola’s Oh-So-American Apparel Collection Arrives Ahead of the United States’ 250th

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Straight from the vignette of a rest stop on Route 66 sometime in the ’90s — trucker hats; worn-in denim; something cold in one hand, gas pump in the other — and into your closet comes Lucky Brand’s latest collaboration, with none other than Coca-Cola. Buy lucky brand x coca-cola There’s no denying it: The two partners are the epitome of all things Americana, bottling our country’s rich history and delivering it to 21st-century shoppers. In Lucky Brand’s case, the circa-1990 apparel company is known to encourage eclecticism, self-expression, and making your own luck through jeans — a hero offering — that not only fit just-so but also come infused with personality-rich touches. Millions of fashion-forward folks have also come to love Lucky’s graphic T-shirts, oversized jackets, shorts, and hoodies for both men and women. Courtesy Lucky Brand, Coca-Cola There’s a little bit of all of that in Lucky Brand x Coca-Cola’s spanking-new collection, whose color palette leans into the latter’s distinctive red-and-white packaging while being blessed with the requisite amount of stars and stripes: right in time for celebrations of the United States’ 250th

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