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Yes, Macy’s Sells Premium Labels Like Miu Miu and Gucci, Too — Our Editor Tests Out the Retailer’s Hottest Buys This Spring

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Here’s the truth: When you think of Macy’s, there’s a good chance your memory goes directly to the time you hunted for a prom dress in the Juniors’ section and got a quick, post-purchase snack in the mall food court with your mom. While it’s true that the circa-1858 department store was able to most deeply embed itself in society via a looming presence in malls nationwide, Macy’s is experiencing a rebrand of sorts (call it a renaissance) that’s making the fashion set do a double take. Buy trending women's styles at macy's As of late, Macy’s has been busy expanding its roster of labels that are deemed “luxury,” or else those that are very much part of the zeitgeist in 2026. Hop on over to macys.com, and you’ll immediately be privy to new-season arrivals from the likes of Miu Miu, Gucci, It-girl-endorsed Free People, Ralph Lauren, Coach, and celebrity-worn Frye: boasting silhouettes, prints, and colorways that take to heart the most recent runway directives. How this skew towards higher-price-tag goods manifested? Macy’s’ director of editorial content, Dana Cohn,

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