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Quality Is King: Consumers Prefer Quality Over Price

As brands and retailers endeavor to unlock the mystery surrounding consumers’ shopping habits and behaviors, the question of quality versus price comes into sharper focus. And according to recent research, consumers are increasingly choosing quality. Almost 40 percent of Millennial consumers say quality is the most important factor that attracts them to products, which is almost double the proportion who stated that uniqueness is the next most attractive aspect of luxury, according to a study by Deloitte. And companies such as Eyevan 7285, a Japanese eyewear company, is meeting this growing demand. The firm had its start in the early Seventies and launched with the ethos that eyewear was part of “dressing as a fashion item,” which was a novel concept at that time. Its no-label, minimalist aesthetic is not exactly identifiable – Eyevan eyewear does not tout a logo, yet it remains a favorite among discriminating Hollywood starlets and musicians. Centered on quality, modesty and delicacy (and the occasional cat-eye, retro-style frame), Eyevan is a low-profile product for the high-profile consumer. Its collections are sold at luxury retailers such as Bergdorf Goodman and Barneys New York, among others. Norihiro Hakamata, assistant manager of sales division and overseas division at Optec Japan Group

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