Atlein Wins 2018 ANDAM Main Fashion Award

SURF’S UP: Atlein, the young Paris-based label founded by surfing devotee Antonin Tron, has caught the main wave. Having limbered up as winner of the ANDAM First Collections prize in 2016, the designer on Friday, at a ceremony at the French Ministry of Culture in Paris, scooped the top prize of the 2018 ANDAM fashion awards. The prestigious award comes with an endowment of 250,000 euros plus two years of mentoring from LVMH Group executive committee member Pierre-Yves Roussel, on matters including financial, legal, marketing, communications and production. Roussel has been a member of the organization’s jury several times and played mentor to 2012 ANDAM winner Julien David. Tron, who was also a semifinalist of the 2017 LVMH Prize for Young Fashion Designers, as part of his win will receive a donation from Swarovski of crystals worth 10,000 euros to use before the end of the year. “It will allow us to take the business to the next step, it comes right at the time that we need it,” Tron told WWD, adding of the event: “It’s for young people, new ways of creating and making businesses; it’s the future.” A graduate of the Royal Academy of Fine Arts in Antwerp, the French designer worked

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