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A Couture Debut, 50 Years in the Making

There’s a new entrant to the haute couture calendar this season, one that’s been in business for 50 years — Sonia Rykiel. In recognition of that milestone, the Chambre Syndicale invited the house to show a collection on Sunday morning. Creative director Julie de Libran is clearly moved by the accolade. “I’m so touched,” she said, the emotion obvious in her delivery. She chose to call the collection “L’Atelier Sonia Rykiel” to celebrate the studio workers, present and past, responsible for making the clothes. De Libran also wants to dispel any notions of preciousness. She noted that the brand’s founder built her company on a belief in real, wardrobe-building clothes that speak to the individual woman. That concept remains an essential code, one the L’Atelier collection will further with made-to-measure savoir faire. Jean-Marc Loubier, chief executive officer of First Heritage Brands, which owns Sonia Rykiel, concurs. “We are historical and we are current,” he said. The anniversary has provided an umbrella for several initiatives intended to show the Rykiel range. It started in January with “Manifesto,” a book-centric installation by artist Jaro Varga and accompanying “fun and easy” capsule collection, and continued with the launch of the Le Pave, “an outstanding little

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