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Sync Performance Launches ‘Elevate the Athlete’ Project to Enable Shoppers to Support Emerging Athletes

COMPLETE SNOW JOBS: Internationally renowned athletes can really break the bank, as Floyd Mayweather can attest with $275 million in salary/winnings and $10 million in endorsements. The quick-footed fighter tops the 2018 Forbes List of The World’s Highest Paid Athletes with Argentina’s leading soccer player Lionel Messi ranking second with $84 million and $27 million in endorsements. With a reported $4 million in estimated earnings from sponsors like Burton and Beats by Dre, three-time Olympic gold medalist Shaun White was the highest-paid male athlete at this year’s Winter Games in PyeongChang. But the sponsored life is more of a challenge for unproven mountain athletes like ski racers, snowboarding and ski jumping even at the elite level. Snowboarder Jamie Anderson, who won two gold medals last winter, personally started pitching potential sponsors at the age of 10. Olympian Brian Fletcher worked part-time in a restaurant, snowboarder Jonathan Cheever punched the clock as a plumber and Ryan Cochran-Siegle worked at his family’s store to help get to this year’s Winter Games. To try to help offset athlete’s expenses — which extend beyond apparel and equipment — the Colorado-based brand Sync Performance has launched its Elevate the Athlete project. Shoppers can direct 10 percent of

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