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Alex and Ani Exceeds $50 Million Mark for Donations

IT ALL ADDS UP: Alex and Ani, the eco-conscious jewelry line, has passed the $50 million mark for donations, largely through its Charity By Design program that supports 50 nonprofit partners. The company has donated $52.6 million to such groups as UNICEF, Make-a-Wish, Green Beetz, March of Dimes, Best Buddies, Friends of Jaclyn and ASPCA since 2011. The Charity By Design initiative was started to magnify the brand’s ethos of “sharing positive energy worldwide, igniting passion for the well-being of our planet, our communities and our individual paths.” Positivity is integral to the brand as envisioned by founder Carolyn Rafaelian. More than $41.3 million of the total was generated through product sales of the brand’s Charity By Design collection. Consisting of more than 65 styles, each of those offerings is earmarked for a specific charity. The brand’s Meditating Eye collection of unisex bracelets and necklaces benefits The David Lynch Foundation’s mission “to eradicate toxic stress and trauma through transcendental meditation.” This spring, the company sponsored the second annual David Lynch Foundation Women of Vision event, which honored Stella McCartney and Fern Mallis. The gathering raised money for a New York City initiative that will teach Transcendental Meditation to 1,000 women survivors of domestic

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