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Harvey Nichols Unveils Women’s Wear Floor All About Ease and Understatement

LONDON — Harvey Nichols is breathing fresh air into its designer women’s wear floor as it looks to modernize its image and attract a new generation of consumers. On Friday, the retailer will unveil the latest phase in the ongoing refurbishment of its Knightsbridge store, giving its designer women’s department on the first floor a new look that’s all about ease and understated luxury. As competition heats up and department stores come under increasing pressure from online competitors, Harvey Nichols believes the answer lies in taking a step back and playing to its strengths as a smaller, more intimate multibrand retailer. “The difference between us and the other main department stores is our size. We’re small, and so we wanted to play on that more and make it our strength rather than be apologetic with smaller spaces,” said Hazel Catterall, head of women’s wear buying, in an interview ahead of the opening. As a result, the retailer has opened up the windows to let natural light in and inspire a more boutiquelike feel. It has torn down walls to allow for an easier flow between spaces and worked with some of its biggest brand partners, including Versace, Dries Van Noten, Stella McCartney, Loewe and

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