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Lane Crawford Reveals Australian Creative Call Out Winners

SYDNEY — Sydney industrial designer Tom Fereday is the winner of Lane Crawford’s first Australian Creative Call Out, WWD can reveal. Chosen from a field of over 240 Australian applicants, Fereday will receive prize money of 500,000 Hong Kong dollars or $63,700 at current exchange, as part of an 18-month partnership with the company, which will also include access to Lane Crawford’s retail platform and mentorship. A graduate of the University of Technology Sydney and a Marc Newson mentee, Fereday founded his design studio in 2012 and his award-winning work has been exhibited in Milan, Stockholm, Las Vegas, New York and London. Clients include Louis Vuitton – a number of pieces of Fereday’s furniture feature in the company’s Westfield Bondi Junction store in Sydney. An additional 12 runnersup — half fashion brands, the others a mix of architecture, design and art studios — will enter the incubator program, receiving mentorship and commercial advice and being featured by Lane Crawford across marketing campaigns. The fashion and apparel brands — Chris Ran Lin, Christian Kimber, Jonathan Liang, Thomas Puttick, Nagnata and Rachel Burke — will have the opportunity to launch their collections with Lane Crawford for at least two seasons. The other runners-up are Electric Confetti, A.C.V

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