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Viktor & Rolf Celebrates 25th Anniversary

PARIS — Paris Couture Week marks the 25th anniversary of Viktor & Rolf, the label founded by Dutch designers Viktor Horsting and Rolf Snoeren. A retrospective of their designs, titled “Viktor & Rolf: Fashion Artists 25 Years,” opened at Rotterdam’s Kunsthal in late May. And on July 4, the day of their fall haute couture show, Phaidon will publish “Viktor & Rolf: Cover Cover,” a 520-page conceptual tome designed by Irma Bloom. Prized for their experimental approach to fashion and reverence for glamour, Horsting and Snoeren started collaborating after graduating from the Netherlands’ Arnhem Academy. They shot to prominence in 1993 by winning the International Festival of Fashion and Photography in Hyères, France. Two of fashion’s consummate showmen, Snoeren and Horsting have incorporated elements such as fog, pyrotechnics and scaffolding into their shows. For their Russian Doll collection in 1999, the designers dressed Maggie Rizer in nine layers of Swarovski crystal-embellished garments, creating a sensation. A piece in the “Viktor & Rolf: Fashion Artists 25 Years” exhibition at Rotterdam’s Kunsthal.  Courtesy In an interview, Horsting talked about designing as therapy, selling the dream and how the duo are seeking a new balance by following their intuition. WWD: What do you feel about celebrating your 25th anniversary? Viktor

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