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Kendall and Kylie in Deal With Ardene of Canada

TORONTO — Kendall and Kylie Jenner are embarking on their first design collaboration with a Canadian retailer. The sisters have signed an exclusive long-term agreement with fast-fashion retailer Ardene of Montreal to jointly create an ongoing series of capsule collections designed to cater to Generation Z. “Our core Generation Z customer is connected to social media celebrities. With this collaboration we hope to bring our product offering to a new level and exceed customer expectations,” said Ardene’s chief operating officer Mark Dervishian. Earlier this week, more than 250 Ardene stores, ardene.com and its three U.S. locations — including its newest on Staten Island — unveiled an inaugural summer capsule collection for teens and twentysomethings featuring 77 fashion-forward tops, hoodies, bodysuits, shorts, frayed skirts, denim, swimwear and footwear priced from 14.90 to 59.90 Canadian dollars. Tying all this together is the duality of the Jenner sisters’ personal fashion style, which spans from classic, feminine silhouettes to a more eclectic edge. “Our Generation Z customer is always looking to celebrities for inspiration. But the Kendall + Kylie brand brings a different and unique perspective on style and allows our customers to explore that in ways that are affordable,” said Ardene brand manager Elisabeth Couture. The Jenners’ brand also has “a

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