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FRÉ Delivers Skin-care Solutions for the Active Set

FRÉ is developed to address skin issues from working out.  Beauty products designed to work while users sweat it out in the gym continue to gain traction. With more people posting exercise workouts on social media, the need to keep skin looking fit is just as important as flexing muscles. Mintel identifies the ath-leisure beauty segment as a growth opportunity for the next year. But what’s different in 2019, according to Michael Azoulay and Mickael Bensadoun, founders of a skin-care collection called FRÉ, is that consumers are digging deeper into ingredient stories to make sure the products deliver. There has been a flood of anti-sweat beauty products, they said, but not all have true benefits. The duo created the FRÉ brand in 2015, driven by the discovery of the benefits of Argan oil as it relates to skin issues caused by exercise. Argan oil has starred in many beauty products over the past decade, especially in hair, but not widely marketed as an ingredient that addresses skin challenges active women face, Azoulay said. “Athletes and fitness enthusiasts have skin-specific concerns from exercise — acne, dehydration, inflammation, redness. We have discovered that not only the oil, but also the Argan leaf and stem cells have powerful

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