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EXCLUSIVE: Karl Lagerfeld Taps Carine Roitfeld for His Brand

When Karl Lagerfeld ignited designer collaborations and the “masstige” phenomenon in 2004 with his one-off collection for H&M, he had a secret collaborator with a silhouette as well-known and emphatic as his own: Carine Roitfeld. Now he has invited the fashion editor and stylist — known for her pencil skirts, taut sweaters and killer heels — to become an ongoing collaborator at his signature fashion house, WWD has learned. Their new partnership is to kick off in September with The Edit by Carine Roitfeld, her selection of “essential pieces” from the designer’s fall 2019 collection. “The collaboration will further evolve with additional projects to be announced later this year,” the Lagerfeld house said, divulging the development exclusively to WWD and calling Roitfeld an “integral contributor to the Karl Lagerfeld brand.” Since repositioning his signature fashion house in the masstige zone in 2010, the brand has expanded rapidly to more than 100 freestanding stores worldwide, plus online sales in 96 countries. A pioneer in freewheeling collaborations throughout his long fashion career, Lagerfeld only recently began inviting outside contributors to his brand. Most recently, Cindy Crawford’s 16-year-old daughter and doppelgänger Kaia Gerber signed a capsule collection for fall 2018 retailing. Last year, Lagerfeld also did a capsule collection with Sébastien

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