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What to Watch: 55-Plus Chinese Brands on the Global Fashion Calendar

A whirlwind of Chinese brands is marching out of the country to showcase their latest fashion collections during the big four fashion weeks. New York hosts the most Chinese brands, despite the ongoing trade war that has made more than 60 percent of Americans hold an unsavory view of China, according to the Financial Times. But it doesn’t matter to most of the designers, as their goal is to achieve domestic amplification, instead of entering the U.S. market. Initiatives, such as Suntchi’s China Day, Tmall’s own China Cool and ICY Presents: Dynasty bring in a dozen of Chinese designer labels and big brands to the calendar of IMG’s NYFW: The Show. Suntchi, a fashion, lifestyle and entertainment company that holds a five-year partnership agreement with the Council of Fashion Designers of America, is bringing sportswear giant Anta’s junior line Anta Kids, the LVMH Prize-shortlisted Xu Zhi from London and Lily, a Shanghai-based career apparel brand to New York for the fourth edition of China Day on Sept. 8. China Day has become a gateway for Chinese brands to showcase in a global fashion setting. Chinese sportswear brand Li-Ning debuted a new image with China Day four seasons ago. The show might have drawn little

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