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The Carolina Herrera Flagship: More Than Window-Dressing

After an eight-month renovation, the Carolina Herrera flagship on Manhattan’s Madison Avenue reopens today in all its ebullient glory. While its fanciful design projects high spirits and a carefree attitude, its purpose couldn’t be more serious: to clearly telegraph the ethos of the brand, after undergoing significant evolution under president Emilie Rubinfeld and creative director Wes Gordon, spurred by Gordon’s designs that have brought a new youthful attitude to the house while remaining faithful to the house founder’s steadfast belief in beautiful. The shift is very much a leadership focus at Puig, which owns the Herrera business. “Following the momentum that the brand is enjoying with the arrival of Wes, and the excellent performance of his collections, it is time to mark a new milestone with the renovation and reopening of our flagship in Manhattan that features the new brand image,” said José Manuel Albesa, president, Puig brands, markets and operations. “Every detail has been thoughtfully curated and considered to provide a new world-class brand experience synonymous with Carolina Herrera.” In an exchange with WWD, Rubinfeld elaborated on the importance of making a bold retail statement early in Gordon’s tenure. “The flagship is the physical representation of our codes and the

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