NEW YORK — “Twenty-three years it took us to get here,” said Deirdre Quinn, chief executive officer and cofounder of Lafayette 148, surveying her new Madison Avenue flagship that opens today. The spacious 4,400-square-foot, bi-level store at 956 Madison Avenue is Lafayette 148’s third location in Manhattan and 24th store in the fleet. Called the Townhouse, the store is the cornerstone of the brand’s drive to ramp up its New York City presence — and is next door to Carolina Herrera’s newly revamped flagship. “It’s always been a dream of mine to open on Madison Avenue,” Quinn said. “And the time is right. We’ve been downtown in SoHo for 23 years and the fact is, New York City is our single-largest market in the U.S., largely driven by Upper East Side residents.” Founded in 1996, Lafayette 148 moved its headquarters last summer to a sprawling 90,000-square-foot space in the Brooklyn Navy Yard. The company retained 10,000 square feet on the eighth floor of 148 Lafayette Street in SoHo for a concept store and pop-up showroom for major market weeks. It also has a pop-up store on Broome Street. The company has been active in the brick-and-mortar space, and looks to open two to three
from WWDWWD https://ift.tt/2L0IcDJ
Follow WWD on Twitter or become a fan on Facebook.
Read More...from WWDWWD https://ift.tt/2L0IcDJ
Comments
Post a Comment