Skip to main content

What to Watch: Demi-Fine Jewelry Labels Sustain Growth Momentum, Lure Investors

LONDON — Thanks to Instagram, e-commerce and the growing trend of self-gifting among female consumers, demi-fine jewelry has been one of the most robust sectors in the accessories market. A flurry of brands, the majority of them female-led, were quick to nail down a success formula in the market. It includes sweet-spot price points, direct-to-consumer strategies and social media-fueled marketing — and as a result are seeing rapid growth and catching the attention of investors. Prices range from 80 to 500 pounds for necklaces, 40 to 200 pounds for rings and 65 to 500 pounds for bracelets. And they’re just getting started. With dedicated online communities and fresh investments in hand, these brands are now certain they can sustain the growth momentum by broadening their reach and investing in technology, new categories and the right people. AUrate, a New York-based label that sells both demi-fine and fine pieces using ethically sourced diamonds, completed a $13 million Series A funding last June, which was led by BlueCrest Capital. It was the largest investment in the fine jewelry category to date. The business’ steady, triple-digit growth made the investment a no-brainer, according to the brand’s cofounders, Sophie Kahn and Bouchra Ezzahraoui, “We have three channels and have been

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2Hs7rg1
Labels:

Comments

Post a Comment

Popular posts from this blog

The 12 Best Floral Delivery Services to Easily Order Christmas Flowers Online

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Few gift ideas have stood the test of time quite like a stunning bouquet of flowers filled with a variety of lush, blooming florals along with sprigs of complimentary greenery. Sending an arrangement of flowers is everyone’s favorite go-to gift idea to spread love on Mother’s Day, a birthday, anniversary, to say thanks, or simply show appreciation for someone special in your life. And at this time of year, sending flowers makes for an always-cherished holiday gift as well. Although fresh bouquets won’t last forever, they’re a heartwarming gift. “Flowers are something that makes everyone smile,” says Emily Reifel, director of social events at The Plaza Hotel in New York City. “With flowers, you don’t have to do anything. It’s easy — it comes, it’s beautiful, and the recipient just gets to enjoy the beauty of it. There’s no work on their end at all.” We’ve ...
Post a Comment
Read more

Kobe Bryant and wife ‘had deal to never fly in helicopter together’

The basketball star and his daughter tragically died in a helicopter crash this week Kobe Bryant and his 13-year-old daughter Gianna both tragically died in a helicopter crash this week. And, while the NBA basketball player would regularly use helicopters to travel around Los Angeles, his wife Vanessa Bryant had previously agreed to never fly with him. A source told PEOPLE: “He and Vanessa had a deal that they would never fly on a helicopter together.” They added that Kobe “only” flew in helicopters with pilot Ara Zobayan , who was among the seven others killed in the crash, alongside Kobe and Gianna. READ MORE CELEBRITY NEWS Kobe and Gianna are survived by Vanessa, and their other daughters Natalia , Bianka , and Capri , who was only born in June last year. Kobe previously revealed he began using helicopters while he still played for the Los Angeles Lakers because bad traffic meant he was missing quality time with his family. He told Alex Rodriguez in 2018: “I was sittin...
Post a Comment
Read more

Nike’s P-6000 Sneaker Will Be Your Best Fall Investment for Retro-Inspired Style and Everyday Comfort

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. We said what we said: 2025 is the year of the retro Nike sneaker, confirming fashion insiders’ quest for hearty doses of nostalgia when it comes to what they’re putting on their feet this fall. But it doesn’t take a thorough examination of the iconic brand’s “New & Featured” section to get a firmer understanding of the Y2K-inspired sneakers style-savvy shoppers are gravitating to these days; instead, a trip down memory lane (precisely six years back) to the release of the Nike P-6000 style in particular is the first step to grasping how and why it became one of the leading retro runners of the year. Taking on the best traits of Nike’s early aughts releases — specifically the Pegasus 2006 and Pegasus 25 — it’s not exactly the kind of low-profile, slim-fit sneaker that’s been gracing the street styles of everyone from Jennifer Lawrence to Gigi ...
Post a Comment
Read more