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What to Watch: So, Media Brands Have New Owners — Now What?

A lot of media brands have new owners, and with them will inevitably come changes since everyone has their own plans to revive and make profitable their investments. Meredith Corp., having acquired and dissolved Time Inc., shook off magazines Sports Illustrated, Fortune and Time, which didn’t fit in with its other more prosaic, and more profitable, titles. Condé Nast, still looking to cut costs and make big, if belated, moves into digital and video, sold magazines W, Golf Digest and Brides. Univision came to terms with the fact that its acquisition of former Gawker digital brands like Deadspin and Jezebel, and separately The Onion, was a mistake, given its decades as a Spanish-language TV broadcaster. Even Verizon Media started to winnow its digital web portfolio, which it expanded in 2017 through the acquisition of Yahoo, effectively throwing its hands up with Tumblr and letting it go reportedly for around $2 million, when in 2013 it was valued at $1 billion. But what is to become of these brands, some respected and with history, others merely popular online, as they settle into new ownership? A list of media brands sold off and bought since last fall.  Brides is one magazine that’s said goodbye to print

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