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What to Watch: Is An Open Door Policy the Industry’s Answer to Sustainability?

LONDON — The industry is banding together to standardize sustainability and share resources. Tech giants like Google, major retailers, brands and consultants from Nike to Vestiaire Collective, and the Current Global are adopting an open door policy when it comes to saving the environment. “We are endeavoring to create a common language between designers, suppliers and manufacturers to communicate effectively. It’s a shared commitment,” said John Hoke, chief design officer at Nike, who revealed that the brand has created an open source design guide to help businesses reach their sustainability goals, at Copenhagen Fashion Summit earlier this year in May. Filled with case studies, Nike’s guide aims to help businesses reach their sustainability goals. Similarly, the Center for Sustainable Fashion also unveiled a tool guide to prompt critical thinking to adopt sustainable business alternatives while Vestiaire Collective debuted an educational guide on circular fashion. According to Tamsin Lejeune, founder of Common Objective, a networking platform similar to LinkedIn for the retail industry, there are too many varying definitions when it comes to talking about sustainability. “Businesses don’t understand and are not intentionally misrepresenting what they are doing, but they just don’t know what something means. They genuinely want to operate that way, so we’ve built

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