Eco-Efforts Shower Paris Show Season

PARIS — The battle for fashion capital supremacy has turned into a race for the environment — and Paris, naturally, is going all-out. With consumers ratcheting up the pressure — seen in the climate marches that swept cities around the world last week, even spilling over into the weekend in Paris — a convergence of diverse players is backing efforts in the French capital to take a lead on sustainability issues. This ranges from powerful luxury groups to buzzy new designers and includes industry federations, tech entrepreneurs and government officials — starting at the top ranks with French President Emmanuel Macron. Paris got a head start on the battle for environmental credentials with a late August meeting at the presidential palace drawing together brands signing on to the Fashion Pact, a pledge to work toward environmental goals like phasing out single-use plastics and reducing greenhouse emissions. In the crowd of tanned executives cutting short their summer recess to gather around Macron — and the cause — were Chanel’s Bruno Pavlovsky; Pablo Isla of Zara-owner Inditex; Ermenegildo Zegna; Cailing Ding of Shandong Ruyi, which owns Bally and Sandro, and the leader of the pact’s pack, François-Henri Pinault of Kering. A month later, with efforts coalescing

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