Klarna, DVF Leaders to Discuss the Future of Fashion

Sebastian Siemiatkowski, chief executive officer and cofounder of Klarna, sees a new future for fashion following a global pandemic that has reshaped how, why and where consumers shop. It’s a future that’s being forged right now as shoppers unleash pent-up demand after not spending and traveling during the peak pandemic period. And the luxury goods segment, in particular, is well-positioned to key into this consumer spending trend. Next week, during the WWD Apparel & CEO Summit, titled, “The New Future: Roaring in the 20s,” Siemiątkowski will be joined by Gabby Hirata, president of DVF, to discuss this and other trends. The session, “Fashion Forward: Creating a New Future,” will be moderated by Evan Clark, deputy managing editor of WWD. The themes of the session will also include how the acceleration of digitalization is reshaping the market, and how livestreaming is going beyond testing and experimentation outside of China to become a profit center for brands and merchants. Siemiatkowski and Hirata will also discuss how the curation of brands and products is evolving — online and in physical stores. The two will also share insights into how data is being used not only to inform product development and merchandising but also to spot broader

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