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Hyundai Motor Launches ‘Re:Style 2021’ Fashion Collection Repurposing Discarded Vehicle Materials

Hyundai Motor Company has launched the third annual iteration of “Re:Style,” an upcycling fashion project that uses materials discarded during the automobile manufacturing process and illuminates the company’s sustainable enterprise beyond the automotive industry. The Re:Style 2021 is launched in Seoul and Paris by partnering with fashion select shops L’Eclaireur and Boontheshop. The unique collaboration involving the three companies highlights Hyundai Motor’s ever-growing commitment to eco-friendly manufacturing, creative outside collaboration and engagement with environmentally-conscious consumers. In particular, Hyundai Motor’s partnerships with L’Eclaireur and Boontheshop reflect the two fashion companies’ shared commitment to eco-friendly production and offering of easily accessible and wearable fashion items. Re:Style 2021 collection styled at a scrap metal merchants on the docks in Amsterdam, Netherlands. “With the third annual celebration of Re:Style this year, Hyundai Motor Company continues its dedication to facilitate the ‘progress for humanity,’ its brand vision and objective,” said Thomas Schemera, Global Chief Marketing Officer and Head of the Customer Experience Division of Hyundai Motor Company. “We are stepping up our collaborations steadily with various industries around the world to usher in a sustainable future. The Re:Style 2021 is one of them, and we hope this project serves as a focal point for young consumers worldwide to

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