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EXCLUSIVE: FP Movement Teams Up With Olympic Gymnast Suni Lee

Free People’s FP Movement has teamed with Olympic gymnast Suni Lee, along with professional golfer and long drive champion Troy Mullins and professional race car driver Toni Breidinger, for the brand’s Thanksgiving campaign and initiative with Girls Inc.  Suni Lee, a longtime fan of Free People, teams up with the brand for its Thanksgiving campaign. “The campaign is about highlighting these three incredible women in the fields they’re in and really focusing on the prep [that is necessary] in order to be great at something — as opposed to just saying, ‘Here’s an elite athlete,’” Jack Reynolds, chief marketing officer of Free People, told WWD. “That can sometimes diminish the achievability and the aspiration from others.  “These are all extraordinary athletes from different disciplines. But they all have a shared drive that we want to focus on that is relatable to everybody,” he continued. “We want to highlight the things we have in common, which are the training and the effort and the passion that goes into game day, whether that game day is on the Olympic stage or on your local run [or] walk. It’s the effort that goes into that elegance that we want to highlight.”   In addition, Reynolds said FP Movement,

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