Calling all beauty lovers! Whether you’re shopping for a friend who loves for a classic red lip or you’re looking to stock up on some products for your own makeup bag, the ultimate gift giving hack this holiday season is makeup gift sets. They can save you valuable time and energy with the best makeup products pre-curated from your favorite brands. If you happen to be the procrastinator type, makeup gift sets also make for stress-free, last-minute solutions. Plus, sets present the perfect opportunity to try a mix of products for less than they would cost if you purchased them individually. “The biggest benefit is the variety offered and the price point,” says AJ Crimson, founder and CEO of AJ Crimson Beauty. “You usually get more for less. You can also buy multiple gift sets to break them up and customize gifts.” Not only are makeup gift sets a value, they also get those high-ticket luxury items in your hands — without too much of a commitment before you know whether you like the product. You can “date” a new brand by buying a set of their best sellers. Or, you can use Crimson’s approach: Find a set with the product you really
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