If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Makeup serves many purposes. It can be decorative and ultra-glam for special events or corrective on tired mornings when the dark circles under your eyes just won’t dim. But while the many ways various face products like foundation and concealer can transform your look are much appreciated, some days you just want to reap the maximum results with minimal product. This is where the best BB creams come into play. What is BB Cream? According to celebrity makeup artist and. My Zen Den founder Alex Gilleo, a BB cream is a hybrid beauty product that falls somewhere between a foundation and a tinted moisturizer. “BB cream is more gentle on the skin than your typical complexion product,” she the tells WWD. “It tends to be a lighter consistency and offer more sheer coverage [than foundation] when applied.” As for its elusive abbreviation, the “BB” in BB cream once stood for “blemish balm,” but is now widely known to be short for “beauty balm.” These lightweight formulas give skin a bright, fresh finish, as opposed to CC (color correcting) creams that, according to
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