If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Before you commit to your first summer beach trip, you need to have the gear to execute the day successfully. More important than a towel or hat is the bag that will help you carry it all in. A designer beach bag can offer ample storage along with the luxurious vibe you need to live out your sunscreen-slathered fantasies. But, not all beach totes are created equal — investing in a designer tote bag that’s both practical and worthy of a spot on the Instagram feed takes some careful curation. “Think about your beach essentials, and make sure your bag is large enough to stash your beach towel, a book, sandals and a cool drink,” suggests Lisa Park, Vice President/General Merchandise Manager of shoes, handbags and soft accessories at Bergdorf Goodman. “Durability is also key, so invest in something that will hold up to the elements — sand, sea, sun and water. Over-the-shoulder straps or easy-to-carry top handles are also essential as well as pouches or pockets to stash keys and valuables.” Unlike the bag you choose for your day-to-day activities
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