If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. It’s a universal truth that for most women there’s something so liberating about taking your bra off at the end of a long day. Most traditional bras poke and prod and are anything but comfortable. But have you ever tried a wireless bra? “Wireless bras tend to have a lighter weight feeling,” says Nordstrom National Fit Director Liisa Thorson. “They aren’t constricting, and they hug your curves while disappearing under clothing.” Even though wireless bras (or bralettes, as they’re often referred to) tend to weigh less, they can still offer the same benefits as wired alternatives do. “They give a natural look, gentle support and breathability, which can have a freeing feeling,” Thorson adds. And don’t think wireless bras are just for smaller chest sizes. Joline and Celine Nehoray, co-founders and owners of Beverly Hills Lingerie, assure that anyone from an A to a DD cup size (and beyond) can rock the style. “Proper seaming replaces wires in a way [that helps with] balance and coverage,” Joline explains. Depending on your cup size and intended purpose, you have options. “There are bralettes,
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