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Chloe Fineman Transforms Into a ’90s Pop Star for Maybelline’s ‘Ugly Cry, Perfect Liner’ Campaign

Chloe Fineman is taking her comedic talents to the small screen for a new makeup ad. The “Saturday Night Live” cast member teamed up with Maybelline to showcase the brand’s Tattoo Studio Ink Pen Liquid Liner in a campaign titled “Ugly Cry, Perfect Liner.” The 30-second-long digital campaign sees Fineman in a ’90s-inspired music video, with her Maybelline mascara not budging through the intense rain and her tears. Chloe Fineman for Maybelline New York. Fineman embraces nostalgia with her outfit as well, wearing a backless sequin top and a pair of silver baggy pants in the campaign. Her hair followed the aesthetic, with a bright pink style with blond roots. She’s even singing in the campaign, with lyrics including, “You know why I can’t ugly cry? Though I try but my eye looks so pretty,” then adding “Is it just me? It’s my tattoo liner baby!” Maybelline’s Tattoo Studio Ink Pen Liquid Liner. “We’re thrilled to be partnering with Chloe for our new Tattoo Studio Ink Liner campaign, leaning into her engaging personality, and the ‘cry-proof’ nature of the product. Chloe was the perfect partner for the Ugly Cry campaign, bringing a comedic twist to showcase the product’s long-lasting formula, through thick and thin,” Fernando Febres, the

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