Eva Chen Launches Sustainable Kids’ Clothing Line With H&M Just in Time for Back-to-school Season

Eva Chen has teamed with H&M to create kids’ clothing that’s both stylish and sustainable. The former magazine editor and Instagram’s current head of fashion partnerships chatted with WWD about the upcoming line, which will be available in select H&M stores and on its website starting Sept. 7. “I’m really proud of the collection that we’ve put together and the pieces that we made,” Chen told WWD. “It was really about creating clothes that are meant to be handed down.” Chen has three children with her husband, film producer Thomas Bannister. For her first collaboration with H&M, the tech executive was drawn to clothing that stands the test of time. Eva Chen with her children Tao, River and Ren. “I wanted to design pieces that would be ones that you can re-wear, that you would re-gift and that other kids could wear,” she said. That is partially why Chen was interested in creating a gender-neutral kids’ line. She also wanted to channel her own children’s playful approach to styling. “Kids aren’t as self-conscious about the way they dress,” Chen explained. “My daughter Ren, who’s 8, will joyfully mix and match prints and wear two different colored socks.” This sense of joy is evident in the collection’s jade

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