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Hot Wheels and Alex and Ani Drive Nostalgia With Racing-inspired Jewelry Collection

Alex and Ani partnered with Hot Wheels on a new, limited-edition jewelry collection. The jewelry company and Mattel brand embrace nostalgia and sentimentality, with new charms, jewelry pieces and more in the collaborative collection launching on Monday via Alex and Ani’s official website. “As we celebrate Mattel’s 80th anniversary, we’re thrilled to partner again with Alex and Ani,” said Meredith Norrie, vice president of global licensing and consumer products at Mattel. “Hot Wheels has long ignited a passion for performance and personal expression, and this collaboration brings that spirit to life in a bold, wearable way.” Alex and Ani x Hot Wheels. Courtesy of Alex and Ani The Alex and Ani x Hot Wheels limited-edition release combines the high performance of die-cast racing with Alex and Ani’s emphasis on charms and sentimental jewelry pieces. The collection is designed with Hot Wheels fans in mind, yet also features a distinct air of refinement. The jewelry collection takes iconography from Mattel’s beloved brand and elevates the designs, crafting highly detailed three-dimensional charms with richly pigmented enamel. The collection of racing-focused accessories embraces Hot Wheels’ design while also highlighting Alex and Ani at their best, creating jewelry at the intersection of pop culture and style. Alex and Ani x

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