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Urban Outfitters Debuts Hello Kitty x Monchhichi Collaboration With Plush Bag Charms

Urban Outfitters is capitalizing on the rising bag charm trend with a collaboration between Hello Kitty and Monchhichi. The limited-edition plush charms, featuring the two brands’ quintessential designs, debut on Thursday. The limited-edition Hello Kitty x Monchhichi collab at Urban Outfitters marries nostalgia with the contemporary accessories trend. Hello Kitty x Monchhichi at Urban Outfitters. Courtesy of Hello Kitty x Monchhichi “Urban Outfitters has long been the destination for collectible culture offering exclusive, hype-worthy pieces our customer can’t find anywhere else,” Marybeth Cahill, chief merchandising officer at Urban Outfitters, shared in a statement to WWD. “The Hello Kitty x Monchhichi collection builds on that legacy with a mix of accessible price points, unexpected finds, and limited-edition drops.” The plush Hello Kitty and the cult-fave Monchhichi feature three distinct styles — the Hello Kitty x Monchhichi Overalls Plush ($50), Hello Kitty x Monchhichi Costume Plush ($55) and the Hello Kitty x Monchhichi Keychain ($35). Hello Kitty and Monchhichi’s collaboration at Urban Outfitters comes amid a rise in popularity for bag charms and accessories. Hello Kitty x Monchhichi at Urban Outfitters. Courtesy of Hello Kitty x Monchhichi Bag charms experienced a dramatic increase in trendiness over the past year, thanks in no small part to the ongoing Labubu craze, which

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