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Kate Middleton’s Wimbledon Dress Generates $918,000 in Media Exposure for Self-Portrait

Kate Middleton’s Self-Portrait dress for The Championships, Wimbledon generated $918,000 in media impact value for the British brand, according to a new report from Launchmetrics. Overall, Middleton’s attendance for the ladies’ and gentlemen’s singles finals generated $36 million in MIV for the tournament. (MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.) Kate Middleton with AELTC chair Debbie Jevans as she arrives to attend the Ladies’ Singles Final during day thirteen of The Championships Wimbledon 2025 on July 12, 2025 in London. Getty Images The Princess of Wales wore the ivory look for the ladies’ singles final between Iga Świątek of Poland and American Amanda Anisimova at The All England Lawn Tennis and Croquet Club in London on July 12. To complement her ivory Self-Portrait dress, Middleton wore a pair of Gianvito Rossi pumps and Cartier jewelry. Middleton’s Self-Portrait frock notably generated a smaller percentage than the dress she wore to the gentleman’s singles final at Wimbledon in 2024. For last year’s edition of the grand slam, Middleton wore a purple Safiyaa dress. The look generated $4.8 million in MIV for the label. According to Launchmetrics, the

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