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I Did the Math: Free People’s 2026 Advent Calendar Really Does Save You Over $200 on Viral Beauty Favorites

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. It’s beginning to look a lot like advent calendar shopping season, and the market is being flooded with fresh arrivals in that department from brands like Laneige, Anthropologie, Victoria’s Secret, Venchi, and Jack Daniel’s — clearly offering something for every taste under the sun. A particularly buzzy advent calendar unveiling came courtesy of Free People this year, known for going all out with its holiday assortments of beauty minis: always packaged in darling boxes that, as far as I’m concerned, can easily moonlight as home decor. GOING FAST Free People 2026 Curated Beauty Advent Calendar $148 Buy Now at free people 24 compartments to open during the entire month of December, with a total product value of $420. Hundreds of shoppers have already weighed in — Free People’s 2026 Curated Beauty Advent Calendar is its best one to date. Whereas previous iterations hovered around a total value of $300, this one has been appraised at $420. The kicker? It will cost you only $148 at freepeople.com and comes with free shipping on all US orders. As a natural skeptic (and commerce writer), I like to go over

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