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Copenhagen’s It-girl–worn label Ganni is tired of Scandi-minimalist design codes. Otherwise, it’s completely energized — and obsessed with movement, as shown in the contemporary fashion house’s newest collaboration with activewear giant Lululemon.
Launching October 15, the capsule (which has already received its fair share of hype on social media) is a happy marriage between Lululemon’s technical, performance-focused excellence and Ganni’s playful, quirky, expressive, and pattern-rich sartorial ethos.
Considering the fact that the athletic apparel destination’s cult-favorite leggings, sports bras, puffers, and golf polos are almost exclusively swathed in single colors — with the occasional, vintage-inspired color-blocking popping up here and there — Ganni x Lululemon’s liberal use of leopard print, ruffles, and sumptuous textures has succesfully captured the internet’s attention. And when that happens, inventory typically runs out within hours.
That’s why our shopping team at WWD is going to be pointing out the styles to shop and the pieces to skip below, allowing you to rush to lululemon.com, add all your most coveted releases to cart, and waste no time in leisurely perusing the fresh collaboration’s landing page.
Ultimately, this collection is all about
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